Posted in December 2011

What’s in a name?

The name of your event matters…a lot.

Quite often the NAME field is the only information that gets passed along to batch emails, site scrapers, and especially your own calendar of events. It’s the first thing potential members see and make a decision about. Treat the event name as if it were a subject line of an email.

So, a hiking event named “Radnor Lake” says nothing about the trek other than the location. People will make quick decisions solely based on the event name. Put as much information into the event name as possible without being obnoxious.

Instead of “Radnor Lake,” an event name such as “Radnor Lake – 5 mile moderate hike near Nashville” speaks volumes and will get you more participants.

See¬†Kelly Stewart’s Google+ profile.