Monthly Archives: January 2012

Five ways to Recycle Content to Promote your Group on Social Networks

I love the connections that I’ve created between my main meetup site and outside networks such as Facebook, Twitter, YouTube, and Flickr (and I don’t necessarily mean technology connections). I used to lament that if I wasn’t able to post on the social tubes about a new event on my meetup, then I didn’t have anything to “talk” about.

That all changed when it dawned on me that I have tons of content that can be recycled or reused. Over the years members have uploaded thousands of photos to Nashville Hiking Meetup. Why not post some of the favorites from the past to Facebook or Twitter? I’ve posted almost 60 videos to our YouTube channel. They may not be new to me but with us adding 2.4 members per day on average to Nashville Hiking Meetup, those older videos are new to many people.

Here are five ways to reuse or recycle content:

  1. Post a photo of the day on your Facebook page. Simply grab a photo’s URL from Meetup.com or Flickr or wherever and post it on the social networks. As an extra added bonus, be sure to credit the photographer.
  2. Post video clips from YouTube from your previous events. If you’re not already shooting and uploading short videos (under two minutes is my recommendation) then definitely start shooting or ask one of your members to help you out.
  3. Post links to newsworthy items on your Twitter or Facebook. I set up Google Alerts to email me when certain keywords are found in news articles, press releases, etc. If I think the story would be relevant to my members, I’ll post the URL on our social pages along with my comment on the article.
  4. Automate postings using a tool such as RSS Graffiti, which continuously monitors any RSS or Atom feed and will post anything new to your walls.
  5. Create a publishing schedule and “pre-post” items out in the future using a product such as RavenTools. I love Raven because I can schedule posts days or weeks ahead and I know even if I’m away from my computer the social networks still get fed.

What are some of your ideas for recycling content in order to feed the social networks? Let me know in the comments.

See Kelly Stewart’s Google+ profile.

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